It’s true that you often fall asleep on your own on most nights (or days). Your body has its own way of telling itself that it can’t take the daily grind anymore and you need to zone out for a while. It’s what you call the sleep drive. It’s different from the circadian rhythm or body clock. Your sleep drive tells you that your body needs to rest now after pushing yourself to the limit. In short, you no longer have any energy left and need to call it a day. Whenever possible, try to get that much-needed sleep at night because that’s when many restorative biological processes only happen by then.
Although many people dismiss the idea of their beds affecting their sleep (the rationale you sleep when you’re tired), your environment, especially your bed, has a big impact to the quality and quantity of sleep you get. Some prefer to sleep in the dark while a handful with light but everyone definitely wants to sleep on a mattress that feels just right. But of course, how firm or soft a mattress is, is highly subjective. Different people have different standards. Hence, it’s not always easy to tell just how much your mattress affects your sleep but we all know we need that shuteye as much as we need to eat healthily.
Mattress Firm, Inc., reports that it has launched a new campaign designed to drive awareness around technology in an unexpected place – the mattress. Titled “Technology to Power Off,” it showcases Mattress Firm’s most innovative mattresses from Serta Simmons Bedding (SSB).
To launch the campaign, tech icon Steve Wozniak joined Mattress Firm CEO Ken Murphy on stage at the Company’s annual leadership conference in Houston during a livestreamed keynote discussion about tech innovations and sleep. Mattress Firm is rolling out mattress technology from SSB, the largest bedding manufacturer in the United States. The event showcased the Serta iComfort® TempTouch™ and the Beautryrest Black® Hybrid.
“As a society, we line up for technology that keeps you constantly connected, yet we long for the ability to power off. Our partners at SSB continue to produce innovative products at an incredible value that are designed to do just that,” said Sicily Dickenson, CMO of Mattress Firm. “By using tropes from successful product launches, Droga5 brought the advancement in mattress technology to the forefront.”
The keynote kicked off a fully integrated campaign that showcases the mattresses with the same fanfare and techniques that are associated with new technology launches. The campaign will feature national and local TV, radio and digital distribution. Droga5 is the creative agency behind the campaign. For more information visit www.MattressFirm.com/TechReveal2017.
Thanks to modern science, experts are now coming up with solutions to many of man’s sleep problems. From sleep disorders to sleep comfort, you are bound to come across a product in the market that claims to be the answer to your sleeping dilemma. After all, sleep is what everyone wants to do the most after working hard for the day.
What is it?
The term mattress-in-a-box really says it all. Eve is an online company, you order a mattress in the size you want, they’ll send it to you. Vacuum packed in a box.
This isn’t some rubbish box-spring though, it’s packed with the latest mattress technology.
Eve is composed of three layers. The top layer is 3cm of memory foam, then there’s a 3cm cooling layer, which is 30 times more breathable than memory foam, and finally, there’s a sturdy, solid base foam. It’s all wrapped in an elastic polyester and dorlastan material.
How does it work?
Other mattress-in-a-box companies use different recipes, but all have a similar design philosophy. They create what they believe is the perfect mattress, manufacture it using high-quality materials, then sell it online directly to customers, cutting out the middleman. This allows them to offer a quality mattress at an affordable price.
You may not look at mattresses the same way again with the various mattress technologies available out there. Your idea of what a good mattress should be is probably very different from the modern ones you can now buy, even online. You aren’t just looking for comfort anymore but have to check out a long list of advanced features that a good mattress should have for you to be able to sleep soundly at night. What you just need to remember is to go with your instinct. If something feels right, go for it. Although the technology behind these modern mattresses makes a lot of difference, only you can tell which one is a perfect fit for you.